Access to over $1500 worth of bonuses ends in:


Confidently Build Your Own Client-Attracting Website From Start to Finish

The Create My Therapist Website Toolbox 2.0 is a step-by-step system, designed to take you by the hand to create a beautiful website that gets you more clients.


The Create My Therapist Website Toolbox 2.0 is the step by step training that:

  • Holds your hand through the setup of a WordPress website and all the settings that make you run and hide so you can create a website fear-free
  • Provides you with a clear roadmap with EVERY step needed to create a client-attracting website so you know exactly what you need to do and when to do it, helping you avoid the long, frustrating hours spent in a Google rabbit-hole
  • Literally gives you an over-the-shoulder view of my webpage-building process so you can rest-assured that the pages you create will convert visitors into clients even while you sleep
  • Saves your hard-earned cash by teaching you how to confidently make web pages and blog posts yourself instead of hiring costly website designers and developers
  • Saves you valuable time by including only the essential steps needed to launch your practice online, so you can focus your time more on the activities in your business that you love
  • Will leave you with a pro-quality website that you’re proud of – one you can finally share without a hint of embarrasment

The CMTW Toolbox Training Program:

6 Video Modules That Walk You Through Each Step of Creating an Effective Website Using WordPress.  

Each module contains step-by-step video tutorials that will teach you the strategy behind an effective website, screen recordings that show you exactly how to put the lesson into action and resources to get to the finish line even faster.  

I've taken care of organizing all your training so you can get right to building your website without getting bogged down with info or getting distracted along the way. Everything you need is conveniently located in one place. Just log into the course and start working.  

  •  24/7 Instant and Lifetime access to the training (including upates)
  •  8 Downloadable PDF resources and checklists to save you time and apply the lessons
  •  Literally step-by-step. Look over my shoulder with detailed video training as we build your website, together
  •  The Strategy + The How of building a website

MODULE 1: What To Do Before You Begin Your Website

Most therapists don’t know where to start when building their own websites. Well, we’ll start with the work you have to do BEFORE anything else. You’ll learn what needs to be done first, in order to save time later on.

  • How to clarify who your ideal client is so that you can keep yourself from staring at a blank screen, unsure of what to write
  • How to craft a homepage title that grabs your target audience’s attention and keeps them from bouncing off your website so that you can increase your chances of converting them into paying clients
  • All the assets you’ll need to gather (and how to do it) before working on your website so that you’ll have ALL you need to start building and make the project go faster  

MODULE 2: Setting Up Your Hosting Account & Purchasing a Domain

You’ll create a solid foundation for your private practice website picking a hosting provider and setting up your account. I’ll demystify WordPress – the framework of your site – by showing you what it is and how to install it on your new hosting account.

  • How to choose the right domain name for your website and establish your practice as a brand
  • The difference between and and which one to avoid
  • How to set up your hosting account and install WordPress in less than 20 minutes so you can finally start building a website that represents you and the practice you love

MODULE 3: How To Actually Use WordPress

Confused by the WordPress dashboard? This is your guided tour of WordPress. I’ll break down every section of the WordPress interface understand what it all does and how to use it.

  • Learn the settings you need to know so that you can avoid wasting time on the stuff that doesn't apply to a thriving therapy practice
  • Learn exactly how to upload images, create blog posts, create pages and edit your entire website so you’ll be confident throughout the creation process

MODULE 4: Getting Started With Your WordPress Theme

Choosing the right WordPress theme is a challenge for most therapy practices. With the CMTW Toolbox, you won’t get lost in a sea of themes that will waste your time and leave you with no support. That’s because we’ll focus on just ONE WordPress theme, Divi, and I’ll show you exactly how to get started.

  • Learn what types of WordPress themes you MUST avoid so that you don’t waste your time and end up pulling out your hair
  • Why Divi is the ONLY theme I use with all my web design clients (hint: their page builder is the best)
  • How to install your theme and customize your website to fit your brand and the right mood you'll want in order to attract your ideal clients and fill your caseload
  • I’ll give you design tips on choosing the right fonts and a color palette so you can confidently share your website with potential clients

MODULE 5: Building Web Pages, Creating Content & Attracting Clients

Attracting more clients is ALL about content. You’ll learn how to literally create the most important web pages you’ll need on your new website. Not only will I give you my strategy for each page, I’ll show you how to actually lay out each page like a pro designer.

  • What 5 major mistakes I see therapists make on their homepages and how to avoid them
  • A formula you can follow to write your About page content (one of the MOST important pages on your site) so that you can attract your ideal client
  • The types of pages that are SEO gold and how they can attract more clients to your website, show off your expertise and get found on Google over and over again

MODULE 6: Marketing Your New Website

Building a website is one thing, but getting your clients to actually visit it is whole other ball game. This module is all about what to do AFTER you launch your new website in order to grow your traffic (and your client load).

  • You’ll learn about the benefits of blogging and how to consistently publish articles that bring in more traffic, more leads and more scheduled clients
  • The secrets to ensuring that visitors actually read your blog posts and are motivated to know more about you
  • My best advice for using social media that will remove the voice in your head that says “you’ve got to do it all!” and frees up your energy to focus on the one(s) that get you results
  • Tips for using Facebook, Twitter and Pinterest to grow your traffic and how you can automate the posting process and save heaps of time
  • How to simply use Google Analytics and the essential metrics to track so that you can use your website strategically, so you know what’s working and not have to waste time on what's not

All The Resources You’d Need to Keep You Moving Forward 

The Roadmap to Your Finished Website Don’t know where to begin when building a website? This is the ultimate checklist to walk you through the entire website-building process and keep you organized. Print it out and check off every task along the way to create momentum and know exactly where you left off after each lesson and what you need to do to launch your private practice website.

The Website-Building Resource Guide We’ll use a few of my favorite tools to create your website and this guide will keep track of all of them for you. Any tool mentioned in the course can easily be found here to save you time and keep your head from spinning.

Defining Your Target Audience (Ideal Client) Worksheet Writing website content is a heck of a lot easier when you know WHO you’re talking to. This worksheet will help you answer some key questions about your target audience so that you can save time and craft strategic copy for each of your website’s pages and rest assured that your website will be helping you fill your caseload with the clients you love.

Your Guide to a Killer Private Practice Homepage Your homepage serves one purpose… to get your visitor to the NEXT page. In this guide I’ll break down what goes into an effective homepage design so that you know exactly what elements to include in (and leave out of) your own homepage. You can sit back and relax knowing that you don't have to be embarrassed about handing out your URL to potential clients.

The About Page Formula Did you know that your About page is one of the MOST visited pages on a private practice website? So it’s crucial that you make this page stand out and get the attention of your ideal client… and lead them to convert. An effective About Page follows a certain formula and I’m giving it right to you. You’ll know exactly what to include on this essential web page so you can feel relieved knowing that your About Page is designed to convert visitors into clients.

Your Pre-Launch Checklist Your website is GO for launch… or is it? This checklist will help you determine whether your website is ready for the world by giving you all the final steps you’ll need to take prior to opening for business. Pat yourself on the back because you've finished your website and you can finally relax because you KNOW it's ready to start bringing in the clients.

Your Post-Launch Checklist Now that your website is live, what happens next? This resource lays out the next steps you can take to start attracting traffic and begin using your website as your most powerful marketing tool - one that will bring you new clients while you're in session doing the work you love.

The WordPress Website Dictionary When it comes to building a website, there can be many techy terms thrown around out there. I don’t want you to get bogged down on all the mumbo jumbo, so I put together this handy glossary of terms with the words or phrases you will most frequently encounter, and kept the tech jargon to a bare minimum. Access it any time to avoid confusion and keep moving forward.


Get Started On Your New Website Today...

Why Most People Never Start on Their Website... and Miss Out On Clients 

“I’m not technical, so how can I create a website?”

You may think you're not a techy type of person, but guess what? That's a good thing!  

Because most therapists won't take the time to create a beautiful, effective website. You'll be the one who stands out with your pro-quality website!  

Technology is often something we hide behind when we’re nervous to try something new.  

I don’t EXPECT you to know how to set up your website the first time. That’s my job!  

And that’s why the program comes with step by step instructional videos where I’ll show you what to click and how to do it all.  

“I’m not a web designer and I don’t know code, so I’ll never be able to create an effective website.”

"Learn code" probably NEVER appears on your to-do list... and it shouldn't!  

That's why I've focused the program on building a website with one, easy-to-use, drag-and-drop WordPress theme: Divi.  

I'll walk you through every step to create beautiful web pages, no coding required. It means editing a web page will look a little something like this: 

It’s simple, intuitive, and dare I say it? Pretty.  

While I believe it’s good to learn some basic marketing tactics and design principles when building your own website… you’re a pretty busy person. You didn’t go to school for this online marketing stuff and you shouldn’t have to.

But I sure did… and I’m giving my 15+ years of web design experience away to all my students inside the program.

You’ll not only get the strategy BEHIND each of the essential pages of your private practice website, but I’ll walk you through the HOW of actually building those pages… step by every step.

And don’t forget the Guide to A Killer Homepage and The About Page Formula PDF resources you’ll also get.

And at the end of it all… you’ve got access to me. In the Facebook group and coaching calls… I’ll have your back every step of the way if something is holding you up.  

“I need to watch hours of tutorials in order to hack a website together.”

Been there. Done that. And it’s no fun.

And the worst part about it?

Even when you spend all that time trying to figure it all out, none of those tutorials are geared toward marketing a private practice.

You are one-of-a-kind with specific nuances to how you can market your services online.

In The CMTW Toolbox 2.0 program I’ve distilled my website-building process down to the essentials to give you a step-by-step plan you can follow to create a website that stands out from the sea of therapists in your market.

You’ll get only the training that’s essential… instead of a flood of random information you gotta just figure out.

Plus, you’ll have me by your side.

“I’ve already got my website up… people just never call me.”

I’ve seen many therapists set up their website, put all the info about their practice up on the web and then sit back and wonder… “Where is all the traffic? Where are all the clients?”  

I’ve even coached many therapists who have a decent looking website… but still no clients are calling.  

The truth is, people make decisions based on EMOTION… not just INFORMATION.  

You could explain EVERYTHING there is to know about your modalities on your website, but if a potential client doesn’t FEEL that connection with you… well, they’ll probably look elsewhere.  

That’s why in The CMTW Toolbox 2.0 program we start with a foundation of understanding the ideal clients you want to attract to your private practice.  

What are they feeling?  

What are their biggest challenges?  

How can you SERVE them... starting with your website?  

You’ll get to use the Defining Your Target Audience (Ideal Client) Worksheet in module one to set the tone for all the content you create so that you can be sure you’re creating that connection.  

But launching your website is just the starting point.  

We’ll also talk about what happens AFTER you launch your website to make sure you’re able to grow your traffic… because more traffic = more clients :)

“I have to use sleazy marketing speak in order to get more clients.”

No. Just… no!  

Your clients are drawn to YOU.  

Only YOU can provide the unique service that your ideal clients NEED in order to see change in their lives.  

It’s why you got into private practice in the first place, right?  

To help people.  

And you can do that starting with your website!  

My goal is to have you create a beautiful website that reflects you and your unique personality.  

It’s not about clever marketing language, but about writing content that serves your ideal client.  

In the program, we’ll dive deep into this topic when we go over the strategy behind an About Page that converts.  

I’ll give you my secret formula for drawing in your ideal clients and leading toward that connection with YOU.  

All in a way that won’t feel sleazy!

“Squarespace/Wix is waaaay easier than WordPress.”

Modern website-builders such as Squarespace and Wix can certainly give you a beautiful website.  

But here’s the thing…  

Choosing which platform to build your website on is one the most important decisions you’ll make in the process of creating your own private practice website.  

This is your greatest marketing asset.  

Choosing the wrong platform or even the cheapest platform could mean trouble down the road when your growing practice comes up against the limitations of your website builder.  

Which puts you back to square one, investing even more time or money to fix something that you could have avoided had you gone with a more capable platform.  

Here’s the question you have to ask yourself…  

Will this platform help me achieve the goals I have for my private practice?  

Will it allow me to grow my website as my business grows?  

Can I add more functionality later on… perhaps e-commerce or online scheduling?  

If I decide to move my website to a different hosting company, what’s that process like?  

Inside The CMTW Toolbox 2.0 program we’ll focus on building a website with WordPress.  

The reason being is that it gives you the MOST flexibility for the future of your business.  

But is WordPress really hard to use??  

Any new system will require a little getting used to. But as your website sherpa, it’s MY job to make that as painless as possible for you… and that’s exactly what I’ve done inside the program.  

In The CMTW Toolbox 2.0 program I’ve included my mini course all about actually USING WordPress.  

I’ll show what settings are important and which ones you can just ignore.

In fact, here’s a glimpse into the WordPress dashboard and what I’ll show you inside the program.

What Some Of Our Successful Students Have to Say!  

  My website has been live for nearly 18 months. It now ranks number 1 on google for a handful of keywords. This is a big achievement as over 1000 people per month search for one of these keywords! So, I’m getting a steady stream of enquiries and bookings every week now. I'm very happy with my website. It looks professional, clear, easy to read and navigate. It's easy to update as well.

- Paul Thomas |

  "I signed up for the CMTW Toolbox because I am new to Private Practice, and since building websites is not my strength or passion, I needed some help. The course was thorough and a great resource to return to. Daniel helped me along the way to answer my questions and provide additional support, feedback and direction through coaching and the private Facebook group. I highly recommend this resource if building a therapy website!"  

- Karen Hardy |

  "Thank you so much for sharing your knowledge, your experience, and your gift for teaching! I felt so overwhelmed about getting a website for my counseling practice, and didnt know where to start, but now I have an awesome roadmap for my success!"  

- Marco Villegas |

What Some Of Our Students Have Created  

How Much Does It Cost?  

The mistake people often make is to think that "do-it-yourself" is the cheapest way to build a website. The trouble is, doing it ALL alone is often ineffective and a HUGE time suck.  

Or worse... you actually LOSE money because your missing out on clients while you try to get your website to look the way you want it to. 

In the end, you either don't have a website or you're stuck with a website that doesn't look the way you want it and you're STILL not sure if it will work to get you clients.  

But then you could just have someone do it all for you... which is certainly an option.  

To do that though, you should be prepared to spend anywhere from $2,500 - $8,000 for a pro-quality website.  

My guess is that you'd like to save that money AND create a website you love.  

This is your chance to learn from me, work with me and get your website LIVE... in a short amount of time.  

And you can enroll in The Create My Therapist Website Toolbox 2.0 program for just 5 payments of $99 (or pay in full and save!).  

Plus I have a 30-day money back GUARANTEE so there's no risk!

There's No Risk with a 30-Day Money-Back Guarantee

Money-Back Guarantee

There’s absolutely no risk to join The Create My Therapist Website Toolbox.  

Enroll in the program today, and if you’re not completely satisfied with the video training, PDF resources and bonuses, simply email during the first 30 days, and we will refund your entire fee. 

Don't Miss Out On These Bonuses! $1527 FREE


NEW!! BONUS #1  

Pre-Built Website Page Templates

I know you're busy running your practice. So that's why I’m giving you all the page templates to my most popular website design. 

That's right. I've done the design for you and all you have to do is add your content.  

This is the same template that clients pay me thousands to implement for them. All yours for FREE when you join the program. Value: $125

Value: $125

BONUS #2: Guest Expert Training  

Masterclass with Marissa Lawton  

Learn how to take your new website and create content that your ideal client LOVES.  

Marissa will give you a roadmap to creating strategic content and making sure that the people you want to reach actually see it. 

Value: $200

BONUS #3: Guest Expert Training  

Masterclass with Hannah Shamji  

Hannah Shamji, a conversion copywriting expert, gives you her easy-to-implement About Page framework (that’s proven!)!….  

Plus, bonus writing tips to save you time and avoid a string of expletives as you sit down to write your copy. 

Value: $200

BONUS #4  

Free Access to A Little Course About SEO

I’ll give you free access to my training, A Little Course About SEO, where you'll learn 10 crucial things you can do to help boost your page rank in Google.  

We'll make sure more of your ideal clients can find you easily online and you can breathe a sigh of relief knowing you correctly optimized each page and blog post for search engines. 

Value: $29

BONUS #5  

Stock Photo Package to Get You Started

Using high-quality photos on your website will help you stand out and I’ve got you covered. I’ve collected 75 beautiful stock photos you can use to build your new website. You’ll save you tons of time by not having to search all over the web for the right shots. 

Value: $99

Total Value of Bonuses: $1527 All yours for free when you join! 

Get Started On Your New Website Today...

5 Monthly Payments of $89
Instant access to all modules, PDF resources and all 5 launch bonuses.

One-time Payment of $399
Instant access to all modules, PDF resources and all 5 launch bonuses.

About Your Instructor, Daniel Fava

Hi there! I'm Daniel, founder of, where I help therapists and counselors attract more clients with awesome websites and simple ways to market their private practice online. When my wife was first starting her private practice back in 2011, I jumped into action and built her website using WordPress. We saw first-hand how important it was to have a modern, easy-to-navigate website that resonated with her ideal clients. She began to fill up her calendar with clients who would say, "I was looking at a couple other therapists but I really loved your website." So it became my mission to help other practitioners do the same with their own websites, providing simple tools and training to market a practice online and fill up their calendar with clients they love.

Daniel Has Been Featured On:

"Before joining the CMTW Toolbox, I had paid LOTS of money over the years to a large therapist website provider. Even though I paid a high monthly fee to host my website, the site never really reflected me. No matter how I tried to tweak it, I never actually liked my old website. It took tons of time and frustration just to make lackluster changes. The result was still an outdated, boring website. Although at first I was intimidated to try to build my own website, Daniel’s course kept me organized, helped me manage my overwhelm and gave me the confidence I needed to launch a fantastic WordPress website that really reflects who I am as a professional. I finally have a website that feels more like me and introduces me and my practice to my ideal potential clients in a way that authentically connects with them. It helps develop a relationship with clients even before we’ve had a chance to talk. It’s worked so well I’ve recently had to shut down my 'Schedule An Appointment' button on the website because so many new clients are scheduling with me that I’m running out of room for my current clients! This course has definitely paid off for me, and I’m excited to keep learning!" - Dr. Beth Schmit, Ph.D., Licensed Psychologist, Portland Oregon

  • The FULL Create My Therapist Website Training Course: Instant access to all 6 Modules with downloadable videos, slides, cheatsheet/resources. Value – $2997
  • Downloadable resources and checklists, including the ultimate website-building checklist, “Your Roadmap to Your Finished Website” to keep you moving forward. Value – $232
  • BONUS #1: Pre-built Divi Website Templates - $125
  • BONUS #2: The Clinician’s Guide to Content Marketing - Masterclass with Marissa Lawton Value – $200
  • BONUS #3: Your About Page Is Only 4 Baby-Steps Away - Masterclass with Hannah Shamji Value – $200
  • BONUS #5: Free Access to A Little Course About SEO Value – $29
  • BONUS #7: Stock Photo Package Value – $99 


And that doesn’t include the future resources and extra support you’ll get with access to the course.  

Get Started On Your New Website Today...

5 Monthly Payments of $89

Instant access to all modules, PDF resources and all 5 launch bonuses.

One-time Payment of $399

Instant access to all modules, PDF resources and all 5 launch bonuses.

Frequently Asked Questions

When does the course start and finish?  

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.  

What if I already have hosting/domain name? Is this course still for me? 

This course is for anyone in private practice starting out with WordPress. While this course starts with the process of setting up a hosting account and a domain name, you can certainly use the hosting account or domain you already own. You would begin the course by installing WordPress and choosing a theme. If you own a domain you want to use with your new website, I’ll give you some resources to help you link up your domain name to your hosting account once your website is complete.  

What is the investment?  

You’ve got 2 options when it comes to payment: A one-time payment of $449, or 5 monthly payments of $99 (one payment today of $99, then four more monthly payments of $99)  

Will there be anything else I need to purchase in order to create my website?  

This course gives you all the instruction you'll need to strategically build your website. But in order to build your website, you'll need you're own hosting account and domain name. The hosting service you choose is up to you, so cost may vary, but generally will run about $3.99/month and up. 

The only other requirement to create your website is a WordPress theme. In this course, we'll focus on the theme I recommend the most: Divi. The Divi user license costs $89/year and is worth every penny.  

How long do I have access to the course?  

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.  

What is the refund policy?  

I’ve invested hundreds of hours of blood, sweat, and tears into The Create My Therapist Website Toolbox, along with thousands of my own dollars and over 15 years of website-building experience in order to deliver a quality product. But I do understand that some people may not appreciate what I’ve created, or it may just not be a right for you. That is why I’m offering 30 days to see if the course is right for you. If the program is not a good fit, just let me know so I can refund your money immediately.  

If I choose the payment plan and get started for just $89, do I have access to the entire course, or just a portion until I make all my payments?  

When you choose the payment plan of 6 monthly payments at $89 you will get access to the entire course, bonuses and resources. All of it. I want to see you get started on your website, so I trust you’ll follow through with the payments as you go through the course and kick online butt.  

You said the course is step-by-step, is it really step-by-step?  

It sure is! It is a literal “do this then that” scenario. Each module builds on the one before it to walk you through having no website to having a killer website and being able to create your own content whenever you like and promote it online. I give you a lesson (with slides) and then have you “look over my shoulder” with screencasts as I execute the actions discussed in each lesson. This way you can see exactly what I’m talking about, where to click, and what’s what.  

What if I have a question that was not addressed on this list or on any of your other marketing material?  

You can email with any questions and I’ll do my best to answer them

Get Started On Your New Website Today...

5 Monthly Payments of $89

Instant access to all modules, PDF resources and all 5 launch bonuses.

One-time Payment of $399

Instant access to all modules, PDF resources and all 5 launch bonuses.

Have Any Questions About The Program?

You can email any and all questions to