Why Most People Never Start on Their Website... and Miss Out On Clients 

“I’m not technical, so how can I create a website?”

You may think you're not a techy type of person, but guess what? That's a good thing!  

Because most therapists won't take the time to create a beautiful, effective website. You'll be the one who stands out with your pro-quality website!  

Technology is often something we hide behind when we’re nervous to try something new.  

I don’t EXPECT you to know how to set up your website the first time. That’s my job!  

And that’s why the program comes with step by step instructional videos where I’ll show you what to click and how to do it all.  

“I’m not a web designer and I don’t know code, so I’ll never be able to create an effective website.”

"Learn code" probably NEVER appears on your to-do list... and it shouldn't!  

That's why I've focused the program on building a website with one, easy-to-use, drag-and-drop WordPress theme: Divi.  

I'll walk you through every step to create beautiful web pages, no coding required. It means editing a web page will look a little something like this: 

It’s simple, intuitive, and dare I say it? Pretty.  

While I believe it’s good to learn some basic marketing tactics and design principles when building your own website… you’re a pretty busy person. You didn’t go to school for this online marketing stuff and you shouldn’t have to.

But I sure did… and I’m giving my 15+ years of web design experience away to all my students inside the program.

You’ll not only get the strategy BEHIND each of the essential pages of your private practice website, but I’ll walk you through the HOW of actually building those pages… step by every step.

And don’t forget the Guide to A Killer Homepage and The About Page Formula PDF resources you’ll also get.

And at the end of it all… you’ve got access to me. In the Facebook group and coaching calls… I’ll have your back every step of the way if something is holding you up.  

“I need to watch hours of tutorials in order to hack a website together.”

Been there. Done that. And it’s no fun.

And the worst part about it?

Even when you spend all that time trying to figure it all out, none of those tutorials are geared toward marketing a private practice.

You are one-of-a-kind with specific nuances to how you can market your services online.

In The CMTW Toolbox 2.0 program I’ve distilled my website-building process down to the essentials to give you a step-by-step plan you can follow to create a website that stands out from the sea of therapists in your market.

You’ll get only the training that’s essential… instead of a flood of random information you gotta just figure out.

Plus, you’ll have me by your side.

“I’ve already got my website up… people just never call me.”

I’ve seen many therapists set up their website, put all the info about their practice up on the web and then sit back and wonder… “Where is all the traffic? Where are all the clients?”  

I’ve even coached many therapists who have a decent looking website… but still no clients are calling.  

The truth is, people make decisions based on EMOTION… not just INFORMATION.  

You could explain EVERYTHING there is to know about your modalities on your website, but if a potential client doesn’t FEEL that connection with you… well, they’ll probably look elsewhere.  

That’s why in The CMTW Toolbox 2.0 program we start with a foundation of understanding the ideal clients you want to attract to your private practice.  

What are they feeling?  

What are their biggest challenges?  

How can you SERVE them... starting with your website?  

You’ll get to use the Defining Your Target Audience (Ideal Client) Worksheet in module one to set the tone for all the content you create so that you can be sure you’re creating that connection.  

But launching your website is just the starting point.  

We’ll also talk about what happens AFTER you launch your website to make sure you’re able to grow your traffic… because more traffic = more clients :)

“I have to use sleazy marketing speak in order to get more clients.”

No. Just… no!  

Your clients are drawn to YOU.  

Only YOU can provide the unique service that your ideal clients NEED in order to see change in their lives.  

It’s why you got into private practice in the first place, right?  

To help people.  

And you can do that starting with your website!  

My goal is to have you create a beautiful website that reflects you and your unique personality.  

It’s not about clever marketing language, but about writing content that serves your ideal client.  

In the program, we’ll dive deep into this topic when we go over the strategy behind an About Page that converts.  

I’ll give you my secret formula for drawing in your ideal clients and leading toward that connection with YOU.  

All in a way that won’t feel sleazy!

“Squarespace/Wix is waaaay easier than WordPress.”

Modern website-builders such as Squarespace and Wix can certainly give you a beautiful website.  

But here’s the thing…  

Choosing which platform to build your website on is one the most important decisions you’ll make in the process of creating your own private practice website.  

This is your greatest marketing asset.  

Choosing the wrong platform or even the cheapest platform could mean trouble down the road when your growing practice comes up against the limitations of your website builder.  

Which puts you back to square one, investing even more time or money to fix something that you could have avoided had you gone with a more capable platform.  

Here’s the question you have to ask yourself…  

Will this platform help me achieve the goals I have for my private practice?  

Will it allow me to grow my website as my business grows?  

Can I add more functionality later on… perhaps e-commerce or online scheduling?  

If I decide to move my website to a different hosting company, what’s that process like?  

Inside The CMTW Toolbox 2.0 program we’ll focus on building a website with WordPress.  

The reason being is that it gives you the MOST flexibility for the future of your business.  

But is WordPress really hard to use??  

Any new system will require a little getting used to. But as your website sherpa, it’s MY job to make that as painless as possible for you… and that’s exactly what I’ve done inside the program.  

In The CMTW Toolbox 2.0 program I’ve included my mini course all about actually USING WordPress.  

I’ll show what settings are important and which ones you can just ignore.

In fact, here’s a glimpse into the WordPress dashboard and what I’ll show you inside the program.